Professional logo design is the utmost need of the business. Every business knows the importance of logo designs.
But sometimes, you make a terrible mistake while designing a logo, and that factor can have a great impact on your business.
Some people consider a bad logo a brand weakness. So, if you want to design a logo, make sure that you choose a professional website designer and logo designer to design the logo for your company website.
Your logo is the identity of the company that represents your brand globally.
The major concern when designing a logo is that you are investing time, money, and effort. However, this is not enough to make the logo good. It has to successfully communicate the strategies, ethos, and messages.
Even the smallest, simplest logo design can take days, weeks, or months to get in the right shape. The design takes a lot of patience and hard work.
It is crucial for the best output. Designing a logo is not easy, as you have to consider so many things.
Here in the article, we will review some common mistakes that must be avoided before designing a logo.
Ten Mistakes to Avoid When Designing a Killer Logo
1. Avoid Overly Complex Design
Design is what makes your logo unique. Before designing, numerous factors come into your mind, like how to do it and what kind of crafting is needed.
The major problem seen while designing is that the business owner picks a complex structure that ultimately lacks clarity.
The major purpose of designing a logo is to communicate the right message to the viewer about the company.
If the logo is clear and simple, it will bring out the positive image of your brand. So, pick a simple design that does not confuse the user. Keep the design clear and meaningful.
2. Typographic Issues
The typography issue is the most common in designing the logo. Fundamental mistakes are seen in the logo design.
When designing the logo, it’s imperative to choose the right font. The most common typography mistakes are extra spacing, poor letterforms, and bad design.
Sometimes, poor font and scaling choices can also cause problems. Excessively thin fonts can look glamorous, but they are unable to create an impression on users. Choose fonts wisely.
You can choose a logo that combines a symbol and a company name. Such a logo will speak to your company name.
3. Poor Choice of Colors
The right balance of colors is imperative. It is as important as picking the right colour.
Colour contrast is the most complex aspect to choose from, as it can make your logo clunky and sophisticated.
Don’t pick a colorless logo. A small tint of color can make a big difference. This can shape your logo in a new way and make it unique. A bad choice of color makes the design look disastrous.
4. Avoid Imitating the Design
It is better to design something original rather than copy something. Being creative and real in design cannot be compromised.
If you want to stand out in the market, then you have to create the design of your vision. You need something different to create a unique identity worldwide. A replica would not last long.
5. Less Knowledge of the Brand
A designer must have a good knowledge of the brand to create an exquisite logo.
The logotype’s image introduces a brand. Do the proper analysis before crafting the best logo. The design’s unique attribute brings the brand’s originality.
Every logo has a history filled with purpose and meaning. Tell your designer to add some historical value to the logo. These things represent the brand ideology.
6. Not the Right Choice of the Designer
In the same way you choose software, finding the best logo designer for your business is crucial. The owners generally make mistakes in this area.
Not choosing the right professional and experience can impact your business’s reputation.
7. Not the Right Software
To design a logo, you need the best software for your business. Sometimes, selecting the wrong software can threaten your business image, as the logo is your global identity.
Create the logos in vector form instead of bitmap. The major point is to choose the best software. Use vector-based software, which creates raster images.
The vector file format can solve the problem of image design. If the image is too small, the software automatically enlarges it and exports the image without reducing the resolution.
8. Less Scalable
Another factor to consider when creating a logo is making the design scalable. Always remember that the logo will represent your brand globally.
So, it should be awe-inspiring to do marketing with the logo design. If your logo lacks the sense of promotion and is not scalable, then the logo design has failed.
9. Not a Suitable Type of Logo
The type of logo is very important before designing and planning. Various types of logo designs are available online, from which you can choose a design.
This can be a wordmark, letter mark, pictorial mark, or abstract logo. Various famous companies have unique logotypes, such as Mercedes, Audi, Tim Hortons, Coca-Cola, Apple, and Puma.
You can pick the combination of a logo with the symbol and company name.
10. Not Suitable for All Mediums
Designers design the logo for one specific thing, making it less worthy in the competition.
Always keep in mind that your logo will print on different mediums, so it should look good on everything.
Make sure that your logo is never less than 512 pixels wide so that it can easily fit on any platform.
Wrapping Up
The discussed mistakes are generally seen when designing logos. So, it’s important to keep all the factors in mind when designing logos.
If you want to give your brand the right identity, make sure that you pick the right logo and the best designer.
Your suggestions and queries are welcome. Feel free to ask in the comment section below.
Thank you for reading!!
Author Bio:
Morris Edwards is a Manager at Awebstar, a logo design company in Singapore that specializes in web design and development, mobile app development, SEO, social media marketing, and more. Connect with him on Facebook and Twitter.
